Privacy

Privacy

What we collect

Analytics. If you accept analytics, Google Analytics records the pages you view, an approximate location (city or country derived from your IP address — never a precise position), your device and browser, and how you arrived (referrer and campaign links). After you accept, and only then, the site also records which page sections and links you use: the button or link you press and the section it sits in, how far you scroll, and which question you open. That measurement never reads what you type into a form. This uses cookies and similar browser storage.

Session recording. Microsoft Clarity records how you move through a page: mouse movement, clicks and scrolling. It runs only if you choose Allow on the analytics bar, and nothing records your movement before you do.

What you submit. Our forms and tools — the contact form, the ROI estimator's "save this estimate," the readiness scan's report unlock, partnership applications, and referral submissions — collect your name, work email, and whatever details you type into them. We use those only to reply to you, send the report or estimate you asked for, and follow up about the work.

What we do not collect

Public browsing does not require an account. Engagement details are accessed through private links. Engagement and sign-in pages are excluded from marketing analytics. We do not sell, rent, or trade your data, and we do not buy profiles about you. The readiness scan gives you a score without an email; you share one only if you want the full report.

Your choices

Nothing measures you until you choose. Analytics and session recording start only if you choose Allow on the analytics bar; Decline, Do Not Track, and Global Privacy Control all prevent marketing tracking. The bar asks once and does not return, so withdrawing an Allow is a separate step rather than a second visit to it. Add ?notrack=1 to any URL to disable all of it permanently on your device, or clear this site’s data, or block cookies in your browser. Want the details you submitted removed? Email [email protected] and we will delete them.