Privacy and Terms of Use

What we collect

• Analytics. From your first page view, a web analytics provider records pages, device, browser, referrer, campaign and city or country by IP, never a precise position.
• Site use. It also records the links and buttons you press, how far you scroll and which questions you open. It never reads what you type into a form.
• Session recording. A session-replay tool records mouse movement, clicks and scrolling, with the text on each page masked. It runs alongside the web analytics.
• What you submit. Forms, the scan's report unlock and referrals collect your name, work email and details. We use them only to reply, send your report and follow up.
• Newsletter. If you subscribe to The ML LABS Briefing, we keep your email and whether you are subscribed, confirm once by email, then send the newsletter weekly.

Advertising

• While we run ads on professional networks, search engines or social platforms, their tags tell each platform the pages you viewed and whether you booked a call, subscribed to The ML LABS Briefing or played a podcast episode.
• When you book a call or confirm the newsletter, we may share the ad's click reference and a hashed, one-way coded copy of your email with them, never your name.
• Each uses it only to tell whether its ad led you here, and, for newsletter readers, to show you our posts or leave you out of ads that repeat what you already read.
• Each platform ties the visit to your account; we see only totals, never who you are. We never sell or rent your email address; it leaves us only as this hashed copy.
• Nothing is shared after you choose Decline on the analytics bar, when your browser sends Global Privacy Control, or once you ask us to stop sharing it.

Service providers

• A content delivery network serves this site. A cloud hosting provider runs the application, its database and its logs. An email delivery provider sends product and newsletter email and keeps the list of everyone who has subscribed.
• A mailbox and calendar provider holds our mail and calendar and supports booking the calls you request. Web analytics and session replay measure use of public pages.

What we do not collect

• Browsing needs no account, and there is no visitor sign-in. Analytics, session replay and ad tags run only on public pages, never in the owner-only internal area.
• We do not sell, rent or trade your data, and we do not buy profiles about you. The readiness scan shows your score without asking you for an email address.

Your choices

• To opt out, choose Decline on the analytics bar, or add ?notrack=1 to any URL; either stops analytics, session recording and the ad tags on this device, now and later.
• Allow only closes the bar, and clearing this site’s data clears the opt-out too.
• Do Not Track and Global Privacy Control do not opt you out of measurement; Global Privacy Control does stop its use for ads and the sharing of your hashed email.
• To see, correct or delete what you submitted, email contact@mllabs.com. To leave the newsletter, use the unsubscribe link in any issue; it acts at once.

Retention and security

• We keep your submissions only while needed to reply and follow up, and delete them on request. After you unsubscribe, we keep only your address, to honor your opt-out.
• If an incident affects your data, we notify you without undue delay and within 72 hours of becoming aware, with what is known and the steps being taken.

Using this site

• The site, its copy and its tools belong to ML LABS LLC; what you submit stays yours. Use the site as intended; do not scrape, resell or misrepresent it.
• The readiness scan and the savings estimate give estimates from your inputs, not a quote, a promise of results, or financial, legal or professional advice.
• Information on this site is provided as is, without any warranty. Links to other sites are there for your convenience; we do not control or endorse their content.

Working with us

• Engagements are governed by the agreement we both sign, sent to you as a formal document before work starts. Nothing on this site changes its terms.